Our values
The principles that guide everything we do
We unite.
We exist to bring the diaspora together. Scattered across cities and continents, we've spent too long apart. House of Persia is a place to find each other again. A shared thread between every Iranian living far from home, and a reminder that distance was never the same as disconnection.
We have pride.
Four thousand years of poetry, resilience, and beauty runs through us. Wearing our culture is how we express it. A way to carry our history with us, and start a conversation wherever we go.
We stand with you.
For every Iranian whose words have been taken, whose name has been silenced, whose story has been buried, we stand with them. The war, the loss, the weight our people carry every day, we don't look away from it, and we don't move on from it. House of Persia exists in the shadow of that reality. We hope to be a small light in the darkness until we rise again.
We obsess over quality.
Six years in, and every stitch reflects what we've learned. The trials, the errors, the long road, you've been with us through all of it, and your feedback has shaped everything we make. Today we're proud to offer some of the highest quality knits on the market, sourced from the same mills as the mainstream brands you know and love. Quality is how we say thank you for sticking with us.
- Mona & Neda